SitesPlaced Naari vs Instamojo — for Indian online sellers
Instamojo built India's first popular payment-link product. The storefront came later. Naari is the opposite — a storefront built around how Indian sellers actually use Instagram and WhatsApp. Here is when each one wins.
SitesPlaced Naari is the right choice if you sell physical products on Instagram or WhatsApp and want a real storefront — own domain, vertical-fit templates, WhatsApp checkout, Shiprocket-integrated shipping — with a person who sets it all up for you. Instamojo is a stronger fit if your primary need is collecting payments from links (digital products, services, course payments) and a basic storefront is a nice-to-have, not the main event.
TL;DR
- • Instamojo — payment-links-first product. Great for freelancers and service sellers. Storefront is functional but generic.
- • Naari — storefront-first, designed for Instagram/WhatsApp brand sellers. 15 vertical-fit templates, dedicated setup person, Razorpay + Shiprocket + WhatsApp native. From ₹499/month, 0% commission.
- • Migration — free one-day move from Instamojo on every paid Naari plan.
Feature-by-feature comparison
| Feature | SitesPlaced Naari | Instamojo |
|---|---|---|
| Primary product | Storefront-first ecommerce builder | Payment links + bolted-on store |
| Your own domain | Included on paid plan | Paid add-on |
| WhatsApp checkout | Native, structured order messages | Limited |
| 15 vertical-fit templates | Saree / mithai / coffee / plants etc. | Generic shop themes |
| Razorpay UPI / cards | Built-in | Instamojo Pay (their own gateway) |
| Shiprocket integration | Native | Available but separate setup |
| Order dashboard | Paid / pending / shipped / delivered | Available |
| PDF invoices with your branding | Included | Available on higher plan |
| Dedicated setup person | Yes, until your first sale | Self-serve |
| Free migration from current store | Yes — one working day | — |
| Transaction fees / commission | 0% on Naari, Razorpay's standard MDR only | Instamojo Pay MDR + plan fee |
| Best fit | Instagram + WhatsApp brand sellers | Freelancers selling digital products |
What Instamojo does well
Instamojo earned its loyal user base for a reason. Payment links work flawlessly — you can collect money for a single product, a course, a service, or a donation in under two minutes. The product is mature and the payouts are reliable.
If you sell digital products (PDFs, courses, freelance services) where the customer doesn't need a shopping cart, Instamojo is genuinely a strong tool. Their core competence is "collect money from a link" — and they do it well.
Where Naari wins
For Indian sellers whose business is on Instagram or WhatsApp DMs, the storefront is the product — not the payment link. Naari was designed from that angle:
- 15 vertical-fit templates. A saree seller picks Threadlore; a halwai picks Halwai House; a coffee roaster picks Cascara. Each template is designed for that vertical, not a generic "ecommerce shop".
- WhatsApp-first checkout. When a customer taps "Buy", their WhatsApp opens with a structured order ready to send to your number. No copy-pasting product names or asking for UPI IDs.
- Razorpay-powered. Standard MDR, payouts in T+2, no separate payment-gateway sign-up. The money lands in your bank on the timeline you already know.
- Shiprocket built-in. Create a shipment, print the label from your phone, customer gets tracking — all without leaving Naari.
- A real person sets it up. Your dedicated POC builds the store, connects your domain, configures Razorpay and Shiprocket, and answers WhatsApp messages until you're shipping orders.
Who should move from Instamojo to Naari?
- • You sell physical products (clothes, food, beauty, home, plants) on Instagram or WhatsApp DMs.
- • You want a domain (yourbrand.com) because Instamojo subdomains don't get re-shared as much.
- • You're tired of explaining shipping timelines manually — you want Shiprocket-integrated tracking.
- • You want a storefront that looks like your vertical (saree shop, mithai shop, coffee roastery) — not a generic catalog.
- • You'd rather have someone build the thing than fight with self-serve dashboards.
Frequently asked questions
Is SitesPlaced Naari better than Instamojo for Instagram sellers?
For sellers whose primary channel is Instagram or WhatsApp DMs, yes. Naari is built storefront-first with vertical-fit templates (saree, mithai, coffee, plants, etc.), WhatsApp-structured checkout, Razorpay, Shiprocket, and a dedicated setup person. Instamojo started as a payment-links product and added a storefront later — it works, but the experience is closer to 'we glued a shop onto our payment gateway' than 'this was designed for an Instagram seller'.
Can I move my Instamojo store to SitesPlaced Naari?
Yes. Share your Instamojo storefront URL on WhatsApp and our team rebuilds it on Naari — products, photos, prices, shipping zones — usually within one working day. Free migration on every paid plan.
Does Naari use Instamojo Pay or Razorpay?
Naari uses Razorpay as the default payment gateway. Razorpay supports UPI, all major debit and credit cards, netbanking, and wallets. Money is paid out to your bank account on the standard Razorpay payout schedule (typically T+2 to T+3).
How much cheaper is Naari than Instamojo?
Naari is free to start. The Ecommerce plan starts at ₹499/month and includes custom domain, dedicated POC, advanced features, and 0% commission. Instamojo's storefront plans go up faster as you add modules, and Instamojo Pay charges MDR on top.
Will my customers notice the switch?
Only if you tell them. Your store moves to your own domain, your Instagram bio link gets updated, and your customers land on a properly designed Naari storefront. No Instamojo or SitesPlaced branding visible to them.
Switch in one working day
Free migration from Instamojo. Your store goes live on your own domain, with Razorpay and Shiprocket already wired.